Creator Economy Survey
1. How many followers do you have across all platforms?
*
Under 1K
1K–10K
10K–50K
50K–100K
100K–500K
500K+
2. Where is most of your audience? (select all that apply)
*
Instagram
TikTok
YouTube
Threads
Pinterest
Podcast
Other
3. How do you currently make money as a creator? (select all that apply)
*
Brand deals
Affiliate
Digital products
Coaching or courses
UGC
Ad revenue
Subscription
Other
4. What's the most you've made in a single year from your content?
*
Under $10K
$10K–$25K
$25K–$50K
$50K–$100K
$100K–$250K
$250K+
5. How much of your monthly income comes from brand deals on average?
*
$0
$1–$500
$500–$1,500
$1,500–$3,000
$3,000–$5,000
$5,000–$10,000
$10,000+
6. If a brand deal fell through tomorrow, how would it affect you financially?
*
It would be devastating — I rely on them heavily
It would hurt, but I'd recover
I'd notice it but I'd be fine
It wouldn't affect me much — I have other income
7. How would you describe the consistency of your brand deal income?
*
It's very unpredictable — feast or famine
It fluctuates a lot but I manage
It's somewhat consistent
It's very consistent
8. Which quarter do you typically land the most brand deals?
*
Jan–Mar
Apr–Jun
Jul–Sep
Oct–Dec
9. Who is your favorite brand to work with?
*
10. Outside of brand deals, how much recurring or predictable income do you make each month?
*
$0 — I don't have any
Under $500
$500–$2,000
$2,000–$5,000
$5,000+
11. How secure do you feel about your income as a creator?
*
1 = Very insecure
2 = Insecure
3 = It's okay, but it could be better
4 = Secure
5 = Very secure
12. How do you feel about your financial future as a creator in the next 2 years?
*
1 = Worried
2 = It stresses me out
3 = It will be fine
4 = Confident
5 = Very confident
13. Do you feel like AI and advertising is making it harder to stand out online?
*
Yes
No
Not sure
14. Do you currently have a plan to build income that doesn't depend on brand deals?
*
Yes, I'm actively working on it
I have ideas but haven't started
Not really — I'm not sure where to begin
No, and I'm not sure it's possible for me
15. What's your biggest obstacle to growing your income? (select all that apply)
*
Inconsistent brand deals
No digital products
Don't know where to start
Not enough time
Audience size
Lack of community or support
Other
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